reac JAPAN ONLINE SHOP

We specialize in the production of kitchenware and interior goods. We have 2 main brands; "reina", "Design Interior Collection".

• "reina" includes stylish, cute and user-friendly products.

• "Design Interior Collection" includes miniatures of designers chair and others. We produce these items based on the idea below.

  The products of our company are generic.
  A generic product is a product that is developed based on a product whose design is the same as the original one, but whose patent terms have already expired and which have became license free.

  In general, a designer can design products, etc., pursuant to contracts and provide a certain maker with the rights to manufacture and sell the products; and the maker, having the rights, can manufacture and sell the products exclusively for a certain period of time in accordance with contracts. However, the period of such exclusive rights is limited by law, and when the period exceeds the specified limit, other makers that do not have such exclusive rights also become able to produce the same design products.

  Manufactured products are designed with the purpose of producing them in large quantities, differing from art works, which are unique products. When a manufactured product becomes license free and various makers start to produce the same designed product, this product is not a copy product or reproduction; this is a "generic product."

We are able to export "Design Interior Collection" and "reina" products, but "BENETTON KITCHEN PRODUCTS" is exclusive to Japan.
If you have any inquiries please contact e-mail : info_shop@reacjapan.com